What do you do when looking at a new business? Like most people you do a Google search. And if they don’t have a website, you go to the next business.
For everyone, the first point of contact for businesses today is your website. We want to see where they are located, when they are open, and what others have had to say about the business. Your website is not just an information booklet, it needs to reflect you and your brand.
Is it a set and forget task?
No, not anymore. The way Google search engines work they are constantly looking for new content. Much like a car leaving the sales lot, when you create a page or a blog it’s relevance reduces over time. So it’s no longer about repeating text on a page, it’s about regular website blog posts, and social media posts, interactions and content. The more content you create, the better you will rank.
So can we just flood our website with the same content? The old days of keyword stuffing are gone, Google is too smart for that. Copy and paste no longer works either. The content you share has to be unique to you. Too many businesses copy the text and content of others, causing your Google ranking to drop.
The best website for you is to be yourself, be unique.
So where do you start?
With us, Your Way Software. We build websites, mobile apps and custom software solutions for you and your business. And we create content for you as well.
The process is simple. We have an online or in person meeting about what you want to achieve, and then plan out a weekly, fortnightly, or monthly advertising campaign using Google, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and every other social media/network platform you can think of. But it all starts with a website.